My goal for this project was to create a poster for a blues music festival in Boston's Seaport, along with an accompanying logo suite and merchandise spread for the show. 

The overall mood for the poster is intended to be warm, inviting, and vintage-inspired with a worn, hand-drawn feel. The main illustration features an outline of a Fender Stratocaster guitar, with the guitar body's "horns" reminiscent of rolling waves. As this is a concert along the waterfront, the outline of the guitar's body seamlessly blends with a wave-like illustration to fit the concert setting.

A lighthearted, Boston-centric tagline of "12-bah on the hahbuh" (translation, 12-bar blues on the harbor) sits in the lower right corner for some added personality and memorability.