My goal for this project was to create a poster for a blues music festival in Boston’s Seaport, along with an accompanying logo suite and merchandise spread for the show. The overall mood is warm, inviting, and vintage-inspired with a worn, hand-drawn feel. The guitar’s horns echo rolling waves, allowing the poster to connect directly to its waterfront setting. A lighthearted Boston-centric tagline — “12-bah on the hahbuh” — adds personality and memorability.

From the initial Procreate sketch through the final design, the original thought was to put the guitar in the forefront with waves rolling behind it. As the design progressed, merging the guitar and waves into one seamless silhouette made for a more striking final composition.

The logo suite pares the poster down to its essential elements: the guitar-and-wave silhouette and the Harbor Blues display lettering. Together, they create a flexible identity system for festival applications and merchandise.

A primary dark blue anchors the poster, while a lighter blue lifts the festival name. Those blues pair with an evening-sky orange and cream accents for the stars, moon, and poster frame. Brush Up delivers the hand-drawn, inviting Harbor Blues moniker, paired with Hoss Round Slab for friendly, legible supporting type.